ANAN Instituteof Marketing

Featured industry

Hospitality Marketing

Hospitality marketers juggle OTA dependency, seasonality, guest reviews and on-property upsell — all while protecting rate integrity. Our hospitality track turns marketing fundamentals into the language of RevPAR, direct bookings and guest lifetime value.

Common challenges

  • High OTA commission and low direct-booking share
  • Seasonal demand swings and last-minute booking windows
  • Reputation managed across Google, TripAdvisor and OTAs
  • Fragmented guest data across PMS, CRM and booking engines
  • Selling F&B, MICE and wedding packages beyond rooms

Capabilities you'll build

  • Direct booking strategy & booking engine optimisation
  • Revenue-aware campaign planning
  • Guest journey mapping from inspiration to loyalty
  • Review & reputation management
  • Hospitality performance dashboards

KPIs that matter

RevPARDirect booking ratioADRCost per acquisitionGuest review score

Recommended

Classes & learning paths

Learning path

Hospitality Marketing Learning Path

Six self-paced classes that take you from fundamentals to commercial performance.

6 classes · ≈15 hours self-pacedRp699.000
Live cohort

Hospitality Marketing Live Cohort

The full learning path plus live weekly sessions, peer reviews and a capstone project.

6 classes · 6 weeks · live + self-pacedRp1.499.000
Hospitality · Class

Hospitality Marketing Fundamentals

The core frameworks every hotel and F&B marketer needs.

5 lessons · 2.5 hoursRp149.000
Hospitality · Class

Direct Booking Strategy

Reduce OTA dependency and grow profitable direct revenue.

5 lessons · 2.5 hoursRp149.000
Hospitality · Class

Guest Journey Mapping

Design every touchpoint from inspiration to loyalty.

5 lessons · 2.5 hoursRp149.000
Hospitality · Class

Reputation & Review Management

Turn guest feedback into a growth engine.

5 lessons · 2.5 hoursRp149.000
Hospitality · Class

Social Content for Hospitality

Content that sells stays, tables and experiences.

5 lessons · 2.5 hoursRp149.000
Hospitality · Class

Hospitality Marketing Metrics

Read RevPAR, ADR and CPA like a commercial leader.

5 lessons · 2.5 hoursRp149.000

Live

Upcoming webinars

WebinarSample

Winning Direct Bookings in 2027

Industry: Hospitality
Date TBA · 19:00 WIB (Asia/Jakarta)
Speaker: Speaker TBA
Online · Zoom
FreeRegister
WorkshopSample

Guest Journey Mapping Workshop

Industry: Hospitality
Date TBA · 13:00 WIB (Asia/Jakarta)
Speaker: Speaker TBA
Online · Google Meet
Rp249.000Register

Library

Related resources

E-bookPaid

The Direct Booking Playbook

A step-by-step guide to growing commission-free revenue.

Hospitality

Case StudyFree

Boutique Resort Direct Booking Case

Sample case study on reducing OTA dependency.

Hospitality

TemplateFree

Guest Journey Map Template

A ready-to-use canvas for mapping guest touchpoints.

Hospitality

In practice

Case studies

Sample

Raising direct bookings for a boutique Bali resort

Sample case: shifting 15% of OTA demand to the brand website through rate parity and retargeting.

Sample

Filling weekday MICE demand in Jakarta

Sample case: a B2B content and outreach program for a business hotel.

Start learning Hospitality marketing

Pick a class, follow a path, or bring your whole team.

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