Hospitality · Single class
Guest Journey Mapping
Design every touchpoint from inspiration to loyalty.
Instructor: Instructor to be announced · 2.5 hours
What you'll learn
- Understand the key concepts in an industry context
- Apply a practical framework to your own business
- Measure results with the right KPIs
Curriculum
- 1. Introduction & contextPreview12 min
- 2. Core framework28 min
- 3. Applying it to your property35 min
- 4. Case walkthrough30 min
- 5. Action plan & templates20 min
Learning resources
- Workbook (PDF)
- Planning template
- Slide deck
Assessment
10-question quiz at the end of the class
Certificate of completion
Complete all lessons and score at least 70% on the quiz